About Us
At Atica, we believe that genuine relationships and clear communication are the foundations of great business. As a tech-first, remote sales and revenue management company serving hotels across the United States, we work every day to help our partners grow with confidence. Backed by leading investors such as Titan Capital and DIBS, our vision is simple: to build innovative, reliable solutions that create real impact and help people succeed.
If you’re someone who enjoys connecting with others, takes pride in your work, and thrives in a supportive, high-energy environment — you’ll feel right at home with us.
Learn more:

Job Description: Inside Sales Associate – US Markets (B2B Hospitality)

Location: India (US shift)
Experience: 2–5 years in inside sales / B2B sales / outbound calling
Industry: Hospitality / SaaS / B2B Services (experience here is a plus, not a must)

About the Role
This is a pure inside sales role focused on US B2B outbound calling for hotel partners across key markets such as Texas, California, Miami, and other high-value US regions.
You will not be working on just one hotel.
You will own entire markets.
Your job is simple to define but hard to execute:
Convert at a market level.
Drive negotiated corporate and local account rates that can be leveraged across multiple hotels.
This role is for people who love sales, love conversations, and enjoy the challenge of persuasion, rejection, learning, and eventual wins.

What You’ll Be Doing (Day-to-Day)
• Make high-volume outbound B2B calls to US-based corporate accounts, travel managers, businesses, and decision-makers
• Work on market-level sales strategy, not just single-property selling
• Understand the culture, business behavior, seasonality, and demand drivers of each US market you own
• Craft and refine market-specific pitches that resonate with different buyer personas
• Convert conversations into Local Negotiated Rates (LNRs) and corporate agreements
• Use insights gained from one deal to unlock opportunities across multiple hotels in the same market

Work closely with:
  • Our in-house intelligent lead systems
  • CRM with warm and cold B2B leads
  • Hotel owners and stakeholders who share on-ground market insights
  • Track outreach, conversations, learnings, and conversions in a structured way
  • Your success is measured by market conversion, not vanity metrics.

Tools & Support You’ll Get
  • In-house intelligent systems that surface high-intent B2B leads
  • A strong CRM with historical data and account context
  • Continuous inputs from hotel owners and market experts
  • Clear playbooks but enough freedom to test, learn, and improve your pitch
  • A team that respects sales as a craft, not just a numbers game


Who This Role Is For
This role is not for everyone. It is for someone who:
• Genuinely enjoys talking to people and influencing outcomes
• Is curious by nature—about markets, businesses, people, and psychology
• Is polished, confident, and articulate on calls
• Has the ability to turn raw thoughts into clear, persuasive conversations
Thrives in a role with:
Cold calling
Follow-ups
Rejections
Some slow days and strong comeback days
Has high energy and emotional resilience
Wants to build a long-term career in sales, not just a job
If dialing, speaking, convincing, and hearing “no” drains you—this role will feel painful. If it excites you this role will make you grow fast.

Career Growth
This is a tough road, but that’s exactly why the upside is high.
High performers can grow into:
Market Managers
Team Leads
Sales Managers
Leadership roles over time

Deep exposure to:
US B2B sales dynamics
Market-level selling (a rare skill)
Hospitality revenue and distribution strategy
We believe strong salespeople can become leaders, not just closers.

About Us
We are a young, vibrant, and fast-moving team working at the intersection of hospitality, data, and sales execution.
We move fast, we expect ownership, and we give real responsibility early.
If you perform, you grow. Simple as that